Princess Yachts has solidified its distinguished place in the world of British motor-yacht building, with a reputation shaped by sleek design, refined craftsmanship, and serious seagoing capabilities. Built in Plymouth, a city with deep maritime roots, Princess models are known for balancing luxury with practicality: elegant saloons, thoughtfully planned cabins, expansive deck spaces, and helm stations designed for confident cruising. For buyers moving into the premium yacht market, the brand offers a polished blend of performance, comfort, and understated prestige.
What sets Princess apart is its ability to feel both glamorous and usable. These are yachts designed not simply to impress at the marina, but to deliver enjoyable days at anchor, relaxed coastal passages, and longer voyages in style. Across its range, Princess tends to emphasize clean exterior lines, bright interiors, high-quality finishes, and layouts that work well for entertaining family and guests. For a prospective owner, a Princess Yacht represents a compelling choice: a luxury motor yacht with British heritage, strong resale recognition, and a design philosophy centered on life on the water.
Quick Facts About Princess Yachts
With so many options in the luxury yachting segment that Princess falls in, particularly in the U.S. market, these quick facts will help you narrow down if your style of boating fits with the design and performance of Princess models.
- Jefferson Beach Yacht Sales is your Princess dealer for the Great Lakes region. This includes our locations in Michigan, Illinois, and Ohio.
- Princess Yachts offer a wide variety of model ranges that fit specific desires. From the new luxury day boat C-Class model, to luxury flybridge F-class models, to larger motor yachts in the X and Y-Class ranges, owners can expect to travel, entertain, evening cruises, longer distance cruises, and formal dinner parties with important guests.
- There are 6 distinct model ranges for Princess: X-Class, Y-Class, F-Class, S-Class, V-Class, and C-Class.
- Princess Yachts are capable of cruising from the Great Lakes, along the Great Loop, to the Bahamas or South Florida.
- Princess Yachts tend to hold their re-sale value, as well or better, than their competition. Other brands they are compared to include Azimut, Sunseeker, and the Ferretti Group, as examples.
Table of Contents
- What Is Princess Yachts?
- What Type Of Boater Is Princess Best For?
- Buying A New Princess Versus Pre-Owned
- What Princess Model Range Is Right For You?
- What Princess Yachts Are For Sale Right Now?
- What Does A Princess Yacht Cost?
- What To Know About Financing The Purchase Of A New Princess?
- What To Know About Insuring A New Princess Yacht
- What To Know When Purchasing A Pre-Owned Princess
- Why Buy A Princess With Jefferson Beach Yacht Sales?
- In Conclusion
What Is Princess Yachts?
Princess Yachts is a British luxury motor yacht builder based in Plymouth, England, and one of the best-known names in the premium yachting market. The brand has built its reputation on elegant exterior styling, refined interiors, and a strong emphasis on craftsmanship, producing yachts that appeal to owners who want both sophistication and genuine cruising ability. From sporty open models to spacious flybridge yachts and larger long-range motor yachts, Princess offers a broad range designed for private owners who value comfort, performance, and prestige.
For buyers, Princess Yachts represents a blend of British heritage and modern luxury. Its yachts are typically recognized for clean lines, bright and practical layouts, well-finished cabins, and social spaces that work beautifully for entertaining, family cruising, or extended time on board. Rather than being purely showpieces, Princess yachts are designed to be used: capable at sea, comfortable at anchor, and polished enough to stand out in any marina. In the world of luxury motor yachts, Princess sits firmly among the established premium builders, offering a compelling mix of style, usability, and brand recognition. Jefferson Yacht Sales is proud to be the Princess dealer for the Great Lakes and one of the largest dealers in North America.
What Type Of Boater Is Princess Best For?
Princess is best for the yacht owner who wants a polished, premium cruising vessel that can do more than look beautiful at the dock. The ideal Princess owner is typically someone who values refined styling, strong brand recognition, comfortable accommodations, and a yacht that feels equally suited to entertaining, family cruising, and stylish weekends away. Princess describes its yachts as a “home from home” and builds across several categories, from the smaller C and V Class models to larger F, S, Y, and X Class yachts, giving buyers options that range from sporty day-boating to spacious flybridge and larger cruising platforms. There are many options when it comes to luxury boats, but Princess remains at the top of the class when reputation and quality are high on the list of attributes.
- For Families & Social Boaters: Owners who spend real time aboard will find that Princess is especially compelling. The F Class, for example, is positioned around practicality, space, entertaining, and family use, with flybridge layouts that make the boat feel open, sociable, and easy to live with. This makes Princess a strong fit for buyers who want weekends with friends, summer cruising with children or guests, lunches at anchor, and a yacht that offers multiple places to gather rather than one showpiece salon.
- For Tempered Thrill Seekers: Princess also suits the owner who enjoys performance, but does not want to sacrifice comfort. Buyers drawn to the V Class and S Class are often more hands-on, style-conscious boaters who like some speed, open-air running, and a sportier profile, while still expecting a proper cabin arrangement and a luxurious interior. The V Class is described around responsive handling and power, while the S Class emphasizes cockpits, garages, aft sunpads, outdoor living, and a blend of relaxation and exhilaration. Owners in this category will love pushing the throttle down, but not so much that the cutlery falls out of the cabinets.
- Moving Up: Princess appeals to owners stepping up into a more substantial yacht without necessarily entering the world of fully custom superyachts. The Y Class suits buyers who want a sophisticated motor yacht with generous interior volume and premium finishes, while the X Class is aimed at owners who prioritize space, flexibility, and longer-distance cruising comfort. In that sense, Princess works well for the boater who wants a serious luxury yacht with recognizable pedigree, but still wants the familiarity, service network, and model structure of an established production builder. Owners that have outgrown the F-class models still have plenty of options when moving into a larger vessel.
Princess is probably not the best choice for every boater. A first-time buyer on a modest budget, a minimalist who wants a simple trawler-style boat, for example, or a dedicated angler looking for a hardcore sportfishing boat, may find another brand better aligned with their priorities. But for the buyer who wants elegance, comfort, performance, and a yacht that can move gracefully between marina entertaining, coastal cruising, family holidays, and longer luxury escapes, Princess Yachts is very much in its element.
Buying A New Princess Versus Pre-Owned
Buying a new Princess is the most direct route to owning a luxury yacht that is exactly as you want it: the latest model, current design trends, fresh-from-the-shipyard systems, modern technology, and the ability to customize your preferred finishes, equipment, décor, electronics, and layout options from the very first conversation. For buyers who want the full ownership experience, a new Princess offers the appeal of being the first name on the title, with manufacturer support, warranty coverage, and the confidence that the yacht has no hidden history. It is also the best fit for owners who are particular about interior materials, color palettes, galley arrangements, entertainment systems, stabilizers, tender options, and other details that shape how the yacht feels on the water.
A pre-owned Princess Yacht, by contrast, can be a highly attractive choice for buyers who want Princess quality at a lower initial price, avoid the steepest early depreciation, or take delivery more quickly. Many Princess yachts are well cared for, and because the brand has strong recognition in the luxury motor-yacht market, quality examples can remain desirable on the brokerage market. The tradeoff is that condition, maintenance history, engine hours, refit needs, equipment age, and previous ownership all become critical. A pre-owned Princess may offer excellent value, but it should be approached with a thorough survey, sea trial, service-record review, and a realistic budget for upgrades or deferred maintenance. This is where a JBYS professional yacht broker can help you determine the right path for your boating plans, assist with navigating the brokerage market, and ultimately save you money in the long run.
Key differences to consider:
- Personal Customization: New yachts allow more choice in finishes, options, equipment, and layout; pre-owned yachts are largely limited to the previous owner’s specifications. Princess offers a variety of ways owners can customize each model and JBYS can install any after-market equipment chosen by the customer.
- Delivery timing: New builds may involve a waiting period, while pre-owned yachts are often available within a few weeks after survey and closing.
- Price: A used Princess yacht will almost always cost less than buying a new boat, though condition and equipment can significantly affect value. JBYS has a large database of sold boats that include new and pre-owned Princess Yachts. If you choose to buy a brokerage yacht, our team can help negotiate on your behalf with a wealth of industry data.
- Depreciation: A new yacht typically absorbs the largest depreciation early in ownership; a pre-owned yacht may have already passed through that stage. Customizing and ordering your own new yacht is a luxury that some prefer, though many pre-owned yachts are nearly equally as nice.
- Warranty and support: New yachts generally come with stronger factory hull warranty protection, engine warranties, and also protection on equipment. Pre-owned yachts may have limited or expired coverage, particularly if they are beyond the 10 year mark.
- Condition risk: New yachts offer a clean ownership history; pre-owned yachts require careful inspection for wear, maintenance gaps, cosmetic issues, and system age.
- Technology: Newer Princess models may include the latest navigation, stabilization, lighting, connectivity, and efficiency improvements; older models may need upgrades.
- Survey importance: A pre-owned purchase should always include a professional marine survey and sea trial; a new purchase still deserves careful commissioning and delivery checks.
- Value opportunity: A well-maintained pre-owned Princess can offer a compelling blend of luxury, pedigree, and savings, especially if major upgrades have already been completed.
WHAT PRINCESS MODEL RANGE IS RIGHT FOR YOU?
Princess Yachts offers a broad model range designed to suit different styles of luxury boating, from fast, open-air performance to spacious long-distance cruising. The C Class is the sportiest and most adventurous, aimed at day boating, and close connection to the sea; the V Class adds sleek sports-yacht styling with more weekend-cruising comfort; and the F Class is the versatile flybridge range, well suited to families, entertaining, and relaxed coastal cruising. For buyers who want more pace and glamour, the S Class blends sport-yacht performance with extra outdoor living space, while the Y Class delivers a more traditional luxury motor-yacht experience with greater volume, refinement, and onboard comfort. At the top of the core line, the X Class emphasizes maximum space, extended cruising comfort, and “Super Flybridge” living, while the new Odyssey series moves Princess into a larger superyacht category with long-range capability and exceptional onboard volume.
Our JBYS Princess experts can walk you through the use cases of each model line to determine which range best suits your boating plans. Don’t forget to ask about upcoming boat shows where all three models might be on display.
Selecting the right model range is easy once you know how you plan to use your new boat. Our best advice is to communicate with your Princess representative at Jefferson Beach Yacht Sales exactly the style and performance you want in your experience.
- C-Class – Best for performance day boating and open-water excitement: The C-Class is Princess’s most athletic, open-air expression: a luxury center-console dayboat with a walk-around layout, high-speed performance, and a strong connection to the water. It is best for owners who want Princess style in a more adventurous, dayboat format, with the C48 offered in Open and Deck Salon forms. Owners will enjoy fast runs around The Great Lakes, sun-drenched afternoons, watersports, and occasional overnight comfort rather than traditional yacht-style cruising.
- V-Class – Best for sporty cruising with proper yacht comfort : The V-Class is the natural choice for buyers who like the idea of a sleek sports yacht: powerful, stylish, and engaging to drive, but still luxurious enough for weekends aboard. Princess describes the V Class around a deep-V hull, responsive handling, sporting performance, and refined craftsmanship, making it well suited to owner-operators who want speed and style without giving up cabins, a saloon, and polished interior finishes.
- F-Class – Best for families, entertaining, and versatile cruising : The F Class is arguably the most approachable all-round Princess range, especially for buyers who want a true flybridge yacht in a manageable size. Princess positions the F Class around practicality, clever use of space, family comfort, and entertaining, with models currently listed from 45-to-65 feet and accommodations for four to eight people. This is the range to look at if you want a sociable upper deck, comfortable cabins, easy movement around the boat, and a yacht that works just as well for children and guests as it does for a couple cruising on their own.
- S-Class – Best for buyers who want sport-yacht performance with a flybridge feel : The S Class is Princess’s sportbridge line, blending the drama and pace of a sports yacht with the extra outdoor living space of a compact upper deck. Princess describes it as sleek, dynamic, streamlined, and built for exhilarating speeds, with the S80, for example, offering a single-level main deck, spacious sportbridge, and contemporary styling. Choose the S Class if you want a yacht that feels glamorous, fast, and entertaining-focused, but more substantial than a pure open sports yacht.
- Y-Class – Best for refined luxury cruising and a classic motor-yacht experience : The Y Class is for buyers stepping into a more serious luxury motor yacht, with a stronger emphasis on interior volume, finish quality, long weekends, and extended time aboard. Princess describes the Y Class as taking the traditional flybridge yacht to a higher level, with generous indoor and outdoor spaces, elegant design, and fine materials. This is the right range for owners who want a sophisticated private yacht for family cruising, entertaining, and longer passages, without moving fully into the superyacht category.
- X-Class – Best for maximum volume, entertaining, and longer-distance comfort : The X Class is Princess’s “Super Flybridge” concept, aimed at buyers who prioritize space, range, and lifestyle flexibility. Compared with the more traditional Y Class, the X Class is about expanded indoor and outdoor living areas, larger social zones, and the freedom to travel farther in greater comfort. It is best for owners who want the feeling of a much larger yacht, with generous entertaining areas, extended cruising ability, and a layout designed around life aboard rather than simply moving from port to port.
- Odyssey – Best for buyers moving toward the Princess superyacht world : Odyssey is Princess’s new superyacht series, led by the Princess 106 Odyssey. It is aimed at owners who want greater scale, long-range engineering, exceptional volume, and a more elevated onboard lifestyle than the core production ranges. This is the range for a buyer who is no longer simply choosing between sportiness and flybridge practicality, but is looking for a larger, more commanding yacht designed for distance, presence, and extended luxury living.
WHAT PRINCESS YACHTS ARE FOR SALE RIGHT NOW?
Below are a sample of new and pre-owned Princess Yachts that are available for sale right now. Contact your JBYS Sunseeker Sales Professional to inquire about what else might be available.
WHAT DOES A PRINCESS YACHT COST?
The cost of a Princess yacht depends first on which model you are buying, as well as its age and engine power. Princess builds across several distinct model families that range from sport cruisers to large motor yachts, so prices can vary from low six figures for an older model, smaller boat, to over $12 million for a newer 95-footer.
As an example, the price of a new Princess C48 can start with a base MSRP of over $2.5 million and increase to well over $3.1 million after desired options are selected. Some of these options that can affect the price of a new Princess include:
- Seakeeper Gyro
- Upgraded Generator
- Premium Audio Upgrade Package
- Electrosea Electrostrainer
- Underwater Lights package
Most new Sunseeker dealers don’t publish the exact prices online as every boat is different, has different equipment, different shipping costs, and other variables.
Several major factors affect the price of a Princess. Length is the biggest driver, because a move from a F65 to a Y80, for example, is not simply more fiberglass; it means larger, more powerful engines, more complex systems, greater interior volume, more crew space, more exterior entertaining areas, and higher operating requirements. Model range also matters: V-class express yacht model may appeal to buyers prioritizing speed and style, while a X-class model typically emphasizes volume, beach-club living, range, crewed service, and customization. Other price variables include model year, engine hours, maintenance records, upgrades, ownership history, location, tax status, warranty coverage, and whether the yacht is in stock, custom-ordered, dealer-owned, or for sale privately. Below are several examples of pre-owned Princess Yachts and how much they cost:
- 2014 Princess S72 in Miami, Florida for $1,749,000
- 2021 Princess F70 in Miami, Florida for $3,199,000
- 2022 Princess F55 in Naples, Florida for $2,499,000
In the U.S. alone, there is generally over 120 pre-owned Princess Yachts for sale on the brokerage market at any one time. This volume can fluctuate based on market conditions.
The difference between buying new versus used is ultimately a tradeoff between customization and value. A new Princess gives the buyer the latest design trends, current technology, warranty support, and the ability to specify the yacht around their taste from the beginning. It also typically carries the highest acquisition cost and may involve freight, commissioning, taxes, and a build or delivery timeline. A pre-owned Princess can offer a lower entry point, faster availability, and the opportunity to buy a larger or better-equipped yacht for the same budget. The compromise is that the buyer inherits the previous owner’s choices, maintenance history, engine hours, and wear. For many buyers, a new Princess is about creating the ideal yacht; a used boat is about finding the right vessel at the right value.
WHAT TO KNOW ABOUT FINANCING THE PURCHASE OF A NEW PRINCESS?
Financing the purchase of a new Princess Yacht might be easier than you think and our JBYS Business Manager, Grant Glanville” is here to help you every step of the way. “If someone has great credit and qualifying variables, an interest rate of 6.24% is fair to expect,” says Grant. “As long as the buyer has satisfactory credit history and income documentation.”
Financing an Princess Yacht might be a good option for those that want to maintain liquidity, preserve their capital for other investments, or simply want to buy a bigger vessel for a different lifestyle, while keeping cash available for things like crew, storage, maintenance, and other ownership costs.
WHAT TO KNOW ABOUT INSURING A NEW PRINCESS YACHT.
Insuring your new or pre-owned Princess will include things like hull coverage (for damages), as well as Protection & Indemnity liability coverage. Factors that determine your costs include the size of the Princess you’re purchasing, its condition, age, power, equipment, as well as where you plan to do your boating.
“The buyer’s previous boating experience including the size and type of boats they own can play a role in determining your cost for insurance,” said Grant Glanville, Business Manager for Jefferson Beach Yacht Sales. “The location of your boat also plays a significant role. If you’re only boating in the Great Lakes and you have experience in the area, you might pay less than $10,000 for a F55, for example. That same boat in Florida might be more than $50,000 to insure. It all depends on the boat and the situation. That’s why it’s best to sit down with our team to go over the boat, your past history, your plans, etc.,” Grant continued.
Your JBYS Princess Sales Specialist can work with our business team to help give you a full picture of what your cost of ownership could be including insurance, maintenance, and other expenses.
WHAT TO KNOW WHEN PURCHASING A PRE-OWNED PRINCESS.
When purchasing a pre-owned Princess yacht from Jefferson Beach Yacht Sales, the first thing to understand is that you are working with a longstanding, professional brokerage firm that has a strong relationship with Princess Yachts and their U.S. distributor, Princess Yachts America. JBYS is the Great Lakes Princess-authorized sales center, with new boat locations in St. Clair Shores, Grand Haven, Charlevoix, Marblehead, Chicago, and Holland. JBYS can assist buyers with both listed pre-owned Princess yachts and access to additional boats on the MLS, as well as off-market options in our database.
For boat buyers, that matters because a pre-owned Princess is a sophisticated luxury motor yacht and the quality of the purchase depends heavily on condition, service history, equipment, and the guidance behind the transaction. JBYS professional yacht brokers assist through selection, negotiation, and closing, and its broader business includes new boat sales, brokerage, finance and insurance resources, and service support across multiple locations. A good pre-owned Princess can offer excellent value compared with buying new, but it should still be approached with the discipline of a serious yacht purchase: independent survey, sea trial, engine diagnostics, title review, and a realistic post-closing maintenance budget.
Key things to know:
- Work with an experienced Princess broker. Princess yachts have model-specific layouts, systems, options, and market values, so it helps to work with a team that knows the brand rather than treating the boat as a generic motor yacht. If that brokerage is also a new Princess dealer, like Jefferson Beach Yacht Sales, the experience is unmatched.
- Is the boat you like a JBYS listing or another brokerage? JBYS.com includes listed pre-owned Princess yachts through the industry MLS systems, as well as some off-market options, so ask where the opportunity is coming from and how the broker relationship is structured.
- Insist on a full marine survey and sea trial. Even a well-regarded yacht can have hidden issues in engines, generators, pods or shafts, stabilizers, electronics, air conditioning, hydraulic systems, teak decks, or moisture-prone areas. Most insurance companies also require this, especially for a vessel as significant as a Princess.
- Review engine and generator service records carefully. Hours matter, but maintenance history matters more. Look for documented oil changes, coolant service, aftercooler or heat-exchanger work, transmission service, and any major repairs. Larger yachts should have an extensive set of records documenting service history, especially if the boat has been properly maintained by professionals.
- Was the boat in freshwater or saltwater? A freshwater Great Lakes Princess may age differently from a saltwater yacht in Florida or the Caribbean, but storage, winterization, usage, and maintenance habits are still critical.
- Ask your broker to help you budget beyond the sale. Insurance, dockage, haul-outs, winter storage, crew or captain services, detailing, electronics updates, canvas, upholstery, batteries, annual service, and unexpected repairs should all be part of the ownership calculation.
- Check title, liens, documentation, and tax implications. A clean closing should include ownership verification, lien searches, documentation review, escrow handling, and clarity on sales tax or use tax obligations.
- Ask about service support after closing. JBYS has excellent service resources, so buyers should discuss where the yacht will be maintained, who will handle commissioning or post-survey items, and what support is available after delivery.
Because JBYS also represents new Princess yachts in the Great Lakes area, buyers can compare a late-model brokerage yacht against a new build or in-stock model to decide whether savings, timing, warranty, or customization matters most. Our team has decades of experience helping boaters in the Midwest and Florida realize their perfect on-water lifestyle.
WHY BUY A PRINCESS WITH JEFFERSON BEACH YACHT SALES?
Buying a Princess Yacht from Jefferson Beach Yacht Sales gives buyers the benefit of working with a reputable dealer that is deeply familiar with the Princess brand, along with the broader luxury yacht market. Jefferson Beach Yacht Sales is an authorized Princess dealer for the Great Lakes area which means our team deeply understands Princess model ranges, engine choices, availability, and boat-show opportunities. Jefferson Beach Yacht Sales became a Princess dealer in 1991 and is one of the oldest dealers in North America.
JBYS is also useful for buyers who are still deciding between new and pre-owned. Our team has a broad reach to access pre-owned Princess listings across MLS systems, and may also know of off-market opportunities. JBYS Princess specialists can help walk clients through customization choices such as interior layouts, engine power, equipment, finishes, and technology packages. That makes our dealership a strong fit whether you want a factory-fresh Princess tailored to your taste or a well-vetted brokerage yacht that offers faster delivery and better value.
Buying a Princess Yacht, no matter the model or size, is a significant transaction, and JBYS brings support beyond simply selling the boat. For more than 50 years, our experience, professional brokerage team, and services that include financing, insurance, registration, and documentation, have helped hundreds of boaters realize their dreams. For buyers stepping into a luxury motor yacht, that kind of structure can make the process feel more manageable, from comparing models and negotiating terms to closing the deal and preparing for ownership.
IN CONCLUSION
Ultimately, the right Princess Yacht is the one that fits your boating lifestyle, your cruising plans, and your expectations for comfort and performance. Work with an experienced Princess dealer or broker, take the time to compare models, insist on proper surveys and sea trials when buying pre-owned, and think beyond the purchase price to the full ownership experience. With the right guidance and the right yacht, owning a Princess can deliver exactly what the brand is known for: sophisticated design, confident cruising, and memorable time on the water.
Owning a Princess Yacht is a change in your lifestyle and an investment in the enjoyment or your free time. Not only is Princess a highly awarded and world-renowned shipyard, but you have an experienced and committed partner in Jefferson Beach Yacht Sales to help guide you before, during, and after the sale. In summary, remember these points when making your decision:
- Choose a knowledgeable Princess representative to help you make your decision, regardless if you are shopping for a new or pre-owned yacht. A JBYS Princess specialist can alleviate stress from the process, help you avoid any pitfalls, and work on your behalf to ensure your needs are met.
- If you have a current boat, consider trading it in on a new or brokerage Princess. JBYS also has the top yacht brokerage team in the Great Lakes and will help you sell your yacht quickly and for top dollar.
- Buying a pre-owned Princess from a Princess dealership offers a variety of benefits including knowledge of the brand, the models, and possibly even the exact boat you’re interested in buying. Our service team is also certified for Volvo Penta engines.
- When buying a luxury yacht, you deserve the luxury buying experience. JBYS is a family-owned company with over 1,000 years combined experience. Twelve of the world’s leading manufacturers trust us to represent them in our markets. We have 9 locations today in the Midwest and Florida. We are committed to doing everything possible to ensure you have the buying experience you deserve.
For more information about buying a Princess Yacht, you can search online for new inventory, pre-owned listings, or use our Contact Us form to get in touch with one of our Princess specialists closest to you.